What is Marketing Automation?

Smarter Tactics leverages marketing automation strategies to help brands generate and nurture more leadsFASTER.

Improving your sales performance, supercharging revenues, and multiplying the ROI on your marketing investment.

We have taken the guesswork surrounding marketing automation out of the equation to provide a simple, effective, and affordable solution to any size brand – from local brick and mortars to the enterprise.

Having spent over a decade providing digital marketing and marketing automation solutions to brands worldwide – we can say with confidence – marketing automation is critical for making the most out of every lead and increasing revenues.

Why Add Marketing Automation?

Speed, accuracy, and marketing personalization. Not only do brands need to nurture lead traffic faster than ever, but they also must do so at scale.

Customers expect a high level of personalization that is delivered quickly to keep them engaged and keep your brand top of mind, which takes time…a lot of time.

Our fully customized solution streamlines this process of rapid personalization that will keep your customers coming back for more. In short, marketing automation is your secret digital marketing weapon!

 

Why Email Matters in 2023!

Email marketing provides the best return on investment because it is highly effective, affordable, and easy to track.

It allows businesses (like yours!) to reach your audience directly and drive traffic, sales, and engagement. Additionally, email marketing gives you detailed reporting and analytics, which help you optimize your campaigns for the best results and customer lifetime value.

Here are some ways Smarter Tactics take your email marketing to the next level!

  • Abandoned Cart Campaigns
  • Loyalty Building Campaigns
  • Programmatic Promotional Campaigns
  • Deep Audience Segmentation
  • Custom Triggers & Email Drips  

email marketing in 2023

 

What To Expect With Smarter Tactics Marketing Automation

  • Identify site visitors accurately 
  • Web forms and pop-ups for lead capture
  • Accurate lead values and scoring so you know where to focus first!
  • Sales team notifications
  • Custom notification triggers
  • Download and form completion notifications 
  • Automatic lead list creation
  • And much more

marketing automation smarter tactics

A great email automation solution allows you to easily customize and send out great-looking emails without the need for any technical assistance. Simple and customizable, without the headache.

You can filter your lead lists by interest and engagement levels and measure which of your marketing campaigns, online and offline, results in quality sales activity.

 

Marketing With SMS in 2023!

Want to take your direct marketing to the next level this year – then SMS marketing is your ticket. 

 One of the biggest advantages of SMS marketing is that it allows your business to reach your customers quickly and directly.

SMS marketing is highly personalized, as your messages and promotions can be tailored based by interests and previous purchase behavior. This alone can help increase the ROI of your marketing campaigns tenfold.

Here is a taste of what you can do with Smarter Tactics SMS marketing campaigns and strategies. 

  • Send Direct Promotions
  • Provide Order and Shipping Updates
  • Launch Campaigns by Product Type
  • Retarget by Customer Type 
  • Bring Customers Back For More!

SMS marketing

Customers are beyond busy and using Smarter Tactics SMS campaigns lets you reach your customers anytime and anywhere.

Whether you are pushing limited-time offers or simply aiming to improve customer lifetime value – SMS is the perfect addition to any marketing strategy.

Get Started – With Smarter Tactics!

Is marketing automation right for your marketing strategies this year?! We think so – but everything starts with your goals.

Book a meeting with Smarter Tactics today to see the possibilities. Lets our team provide you with a complete rundown of our services, learn more about your profitability goals, and find your best approach for success.

Welcome to Smarter Tactics.